A Career In Graphic Design
Graphic designers are predicted to hold the most jobs by 2014. Keeping in mind the future of the media and the need for creative work, graphic designers are projected to have the best employment opportunities of all creative professionals.
Job of a Graphic Designer
Graphic designers analyze, plan and make creative visual solutions for communication. They help to express the message in the most effective way, in the form of print, film or electronic medium. A variety of methods like color combinations, illustrations, photography, print and print-layout techniques are used in graphic designing.
Graphic designers create the layout and production designs for newspapers, magazines, corporate reports, journals and other publications. They also develop promotional displays, marketing and packaging brochures for various products and services and unique design logos for businesses. In addition, they also make signs for government and businesses. The graphic designer also produces material for interactive media, Internet web pages and multimedia projects.
Job Qualifications
A Bachelor’s degree is a must at the entry level in graphic designing. Some entry-level technical positions may require an Associate’s degree. However, problem-solving skills and creative communication are essential. Graphic designers should be familiar with computer graphics and the various design software available. A good graphic portfolio, with a collection of work samples showcases design ability effectively.
Graphic Designing Course Curriculum
Typical Graphic Design Curriculum Components:
-Studio art
-Computerized Design
-Principles of Design
-Printing techniques
-Commercial graphics production
-Web site design
Besides formal graphics training, there are some courses such as writing, art history, psychology, foreign language, sociology, cultural studies, business and marketing that are effective aids in understanding the intricacies of graphic designing.
It is the job of the graphic designer to give meaning to thoughts and ideas. When an idea is expressed, the job falls on the graphic designer to present it on paper and create a suitable combination of visual medium. This can be accomplished with pictures and animated presentations, which could include sound as well.
Working Of The Creative Department
After the client gives the company a rough idea about the project and his expectations, the creative team gets down to the business of trying out various ideas and techniques to achieve a positive end result. Although most creative people work as a team in advertising agencies and various publications, the graphic designer can do the job independently.
Earnings of a Graphic Designer
Architectural, engineering, and related services: $42,740.
Specialized design services: $41,620.
Advertising and related services: $40,010.
Printing and related support activities: $32,830.
Newspapers, periodicals, books and directory publishers: $32,390.
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04.28.10How a Graphic Design Project Works
It can be seen everywhere. It is on the face of a high school textbook. It is the sign on the street. It is on the CD cover of the latest album your have purchased. It is on the t-shirt that you are wearing or your friend is wearing. And yes, you see it as you browse through the pages of your favorite gossip magazine.
Graphic design can be found in the most simplest of places and surfaces. It can be seen from high profile venues to the most nondescript ones. Graphic design is simply the process of creating or combining visual elements, such as text and images to communicate to its viewers or readers.
It one of the most valuable and creative ways to send a message to the consumers, patrons, clients and everyone else that comprises the huge market. It is used to effectively bring a message, a concept or an idea through the audience.
While graphic design may be viewed as an all too common tool used in advertising, it actually requires a much more sophisticated level of understanding. Graphic design requires able comprehension and manipulation of information, combined with cognitive skills, aesthetics, and the like to wield an effective design.
Many businesses acquire the services of graphic design. It needs to stand out from the rest of the companies out there. And it does just this by getting acquainted with a graphic designer that can translate the company’s philosophy and values into an encompassing and identifiable image.
Graphic design can ably capture a company’s identity or vision into a complete image, both literally and figuratively. By harnessing all the visual elements of text, colors, symbols and the like, the graphic designer works to fulfill your desired goals or objectives.
Many people, whether in private practice or small enterprise, find themselves needing the services of a graphic designer at one point or another. To this, you will need to observe or remember this practical step by step guide:
1. The first thing you need to accomplish is to find a suitable graphic designer for your project. Find one that you think would fit well with your company’s taste or desired goals. A graphic designer’s portfolio can show you the range of work he or she has done and specializes in.
2. After which, set up a meeting and fully communicate your proposed ideas.
3. Specify your allocated budget
4. Give a time frame.
It would do better to have a time frame if you really want to oversee and regulate the graphic designer’s progress.
There should be submission dates for drafts, revisions and the like before the final artwork is submitted.
5. A deadline is important and you must discuss it and the terms necessary to complete the project.
6. As to prevent any possible fallout, your company should procure a well written and clear contract that states precisely how you would handle the affair. It should also cover the all too common conflicts that can arise in this type of transaction or service. It could also include the proposed schedule as to when and how often the meetings will take place.
With that accomplished, the designer would carefully study your proposed ideas and he or she will in turn do the needed research and find the best possible design that will both fit and outdo any existing designs or projects.
Graphic designs may be used for different purposes. It can be used for clothing, for internet sites and for various print materials where it is all too common. Graphic design and printing should unequivocally work together. The final artwork to be sent to production should be finalized, taking note of all the final decisions on the colors, styling, layout and materials.
Graphic designers must especially have a background on printing is the desired artwork is to be printed. An artwork or design as it appears on screen can appear different once it is on paper. Therefore, a graphic designer has to calibrate everything and know the best means how the design can be printed as precisely as possible.
The printer too, must in turn, demonstrate expertise in handling and supervising graphic designs. By carefully choosing the colors, papers and using a variety of techniques to achieve the final effect of the design, the printer can skillfully breathe life into the graphic design.
Graphic design can definitely and dramatically boost your company’s name and image overall. It will distinguish your company from others and make a lasting impression for your audiences.
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The Importance of Web Design, SEO and SEM
Whether your company is large or small, you must have a web presence that works for your business. Commanding a powerful presence on the World Wide Web has become a table stake. A company’s web design details and web presence has replaced a wide array of communication vehicles. Nowadays customers, suppliers, and even potential investors form a first impression from a company’s web presence.
And it’s not just the homepage – a good cover followed by unfriendly navigation, hard to decipher visuals, or simply too many graphic images will ruin a visit to a website.
Next, you have to be sure that the front end, “the market engine,” is tied tightly to all of your company’s back-office functions. Everything must work smoothly so that billing, customer care and relationship management, inventory, shipping, and even sales can use your web presence as an integrated business tool.
So in a nut shell, here is basically the steps to great web design when you tie it into SEO and SEM. Getting yourself a favorable listing in search engines is a matter of following these two steps when designing your website pages.
Step 1: Use your TITLE Tag Properly!
Most search engines place a lot of weight on the content of your TITLE tag. Your page’s title is very important and you should design it properly. Do not set the title of your page to something totally unrelated to your site. For example: “Welcome!” or “Thank You For Visiting!” simply will not do.
When surfing the net I often see plenty of pages where the title is “Untitled Document” or “Title Your Page Here” – the page owner hadn’t even specified a title at all. It’s unfortunate because those pages are missing out on potential search engine ranking.
Your TITLE tag should clearly represent what your site is about. If you’re building a page that talks about your company’s products, the title should thoroughly reflect that topic. “Our Products” or “Product Listings” is a bad choice for a page title – people are probably going to be searching for your company by name or by the type of product you sell. Thus, using our website as an example: “Vancouver Web Design, SEO Vancouver, BC Web Design”. What ever business you are in, make sure your title tag reflects exactly who you are and what you do.
Also consider using keywords in your TITLE tag. For example, let’s say you’re selling real estate. You might want to make the title of your main page “Seattle Real Estate, Real Estate Agency in Seattle, Listing Homes, Property and Commercial listing for the Seattle Area!” As you can see, this title gets right to the point about the topic of the page. It also uses your keyword: “Seattle Real Estate,” and more specifically “Real Estate Listings in Seattle” (twice). Someone searching for “Real Estate” is more likely to find YOUR page than a page titled “Homes For Sale.”
Step 2: Keywords aren’t just for META tags
Over the years, META tags have been hawked as “the” way to get good listings in the search engines. Early on, this was true – when META tags were first created in the HTML specifications, search engines put a lot of weight on them. Several years ago you could literally boost yourself to the top of the search results by including repetitive keywords in your META tags.
However, META tags have now become the most abused part of web pages. People routinely add META keywords to their page which have no relevance to their site’s topic. For example, many webmasters use META keywords like “pics” or “mp3″ even if their site has nothing to do with those categories. They’re hoping that people who search for hot topics will stumble across their page and stop by.
Those tactics do not work anymore. META tags now carry a surprisingly low weight in all of the popular search engines. What is important now is the overall content of your page. Search engines have algorithms (methods) for determining what your web pages are really about. These algorithms are closely-guarded secrets, for obvious reasons. However, they all focus on one thing these days: the REAL content in your web page. If you create a web page about “The CompanyABC Business Opportunity” but include META keywords like “free pics” and “download music,” your site’s not going to be indexed under the topics you defined in your keywords. In fact, it might be rejected altogether!
Not only should you make sure that your META keywords tag appropriately reflects the content of your page, you should ensure that the text content of your page contains a good distribution of your keywords. Mention your company name often (and evenly) throughout your site.
For Example: “Our Company is the best company around. Imagine working at home and being your own boss – Our Company makes it possible! Your potential for earnings with Our Company is unlimited. Our Company allows you to sell as much as you want or as little as you want. The amount of money you make with Our Company depends on how much effort you put into your Our Company business.” Using your company name strategically and through out your web page is going to get you much higher rankings when someone performs a search for Our Company.
As you can see, the keyword (Our Company) is evenly distributed. Don’t try bunching up your keywords at the end of the page, that doesn’t work and may prevent you from being listed at all. You should concentrate on using keywords as part of your site’s content, and spreading them evenly throughout your text.
As you can see, these two steps are pretty simple. It’s all a matter of incorporating them into the design of your web pages – or redesigning your pages to fit, if your site is already live and submitted. There is never any guarantees that your website will end up #1 in the search results, but I do guarantee that if you follow these two steps you’ll achieve better overall rankings.
Above all else, avoid common spammer tactics like grouping keywords at the bottom of your page, or trying to “hide” keywords by making the text the same color as your page’s background. Search engines look for these methods and will often disqualify your page if they encounter what they think is spam.
Vancouver Creative Consultants was founded in 1998 by Richard Moore. He is considered one of North Americas leading Web Design and SEO experts.
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