Watch out for SEOs that claim to guarantee ranking websites, allege a “special relationship” with Google, or advertise a “priority submit” to Google. There is no priority submit for Google. In fact, the only way a site is submit to Google search engine directly is through our Add URL page or by posting a Sitemap and you can do this yourself at no cost at all.
Be cautious if a company is secretive or won’t plainly explain what they intend to do.
Ask for explanations if something is unclear. If an SEO creates deceptive or misleading content on your behalf, such as doorway pages or “throwaway” domains, your site could be removed entirely from Google’s index. Ultimately, you are accountable for the actions of any companies you hire, so it’s best to be sure you know precisely how they plan to “help” you. If an SEO has FTP access to your server, they need to be prepared to explain all the changes they are making to your site.
You should never have to link to an SEO.
Avoid SEOs that talk about the strength of “free-for-all” links, link popularity schemes, or submitting your website to thousands of search engines. These are typically useless exercises that don’t impact your ranking in the results of the major search engines — at least, not in a way you would probably consider to be positive.
Choose wisely.
When you consider whether to go with an SEO, you may want to do some research on the industry. Google is one way to do that, of course. You might also look for some of the cautionary tales who have appeared in the press, including this article on one particularly aggressive SEO: http://seattletimes.nwsource.com/html/businesstechnology/2002002970_nwbizbriefs12.html. While Google doesn’t comment on specific companies, we’ve came across firms calling themselves SEOs who follow practices which are clearly beyond the pale of accepted business behavior. Be careful.
Article from Google: Search Engine Optimization SEO
For more search engine optimization techniques make sure you check out search engine optimization techniques, and also The Cab System Your Automated Internet Branding, Marketing and Social Media Website System. Check here for free reprint licence: Guide To Good Search Engine Ranking.
| September 9th, 2010 | Posted in web design |